Canadian Institute of Actuaries

The Canadian Institute of Actuaries partnered with Banfield to launch a campaign site aimed at introducing the actuarial profession to a younger audience. Targeted at Canadians aged 12-18, the site was designed to demystify what actuaries do and show how the profession is evolving—especially in light of rapid advances in AI.

The site featured tailored content for three distinct age groups, using language and visuals appropriate to each. Interactive sections explained how actuaries use math to solve real-world problems, and how AI might shape that work in the future. It was educational, forward-looking, and built to spark curiosity.