Canadian Medical Association

The Canadian Medical Association wanted to draw national attention to the state of healthcare in Canada, particularly in the lead-up to the 2025 federal election. Banfield worked with them to create a campaign page that emphasized the urgent need for stronger policies and protections, while acknowledging the growing influence of U.S. politics on Canadian systems.

The page presented a clear call to action, encouraging Canadians to advocate for better healthcare outcomes. Through bold messaging, focused content, and election-specific framing, the campaign highlighted what’s at stake—and why it's essential to act before it's too late.