Canadian Telecommunications Association 40th Anniversary of Wireless in Canada

To mark 40 years of mobile technology in Canada, the Canadian Telecommunications Association partnered with Banfield to create a digital campaign that highlighted the industry's evolution. The goal was to build awareness, spark nostalgia, and celebrate innovation through an immersive look at the past four decades of mobile tech in Canada.

The campaign page featured interactive comparisons between 1985 and today—what mobile phones looked like, what they could do, and how they changed the way we connect. To deepen engagement, we designed a custom quiz where users could answer questions to help guess what their first mobile phone might have been. It was informative, playful, and shareable.